‘Fear Or Fetish? The Fetishisation Of Lesbians In Cold War America
Jamie Jenkins | 11 January 2021
◇ American History / Cold War / Culture / Gender / History And Popular Culture / LGBTQ+ / LGBTQ+ History / Media History / Modern History / Women / Women's History
In the 1950s, American society saw a huge rise in anxieties regarding gender norms and sexuality. Homosexuals were demonised through the Lavender Scare – a moral panic focused on gay and lesbian US government employees – and ideas of the nuclear family were promoted in the fight against Communism. Yet, throughout this period, there was also an influx of highly erotic lesbian fiction and magazines aimed at heterosexual men with overtly sexualised lesbian themes. This sexualisation remains prevalent today and continues to have detrimental impacts upon the lives of lesbian woman, and yet its origins have received little attention in historical debate.
When constructions of homosexuality have been looked at during this period, historians have tended to focus on the political sphere. David Johnson, for example, focuses much of his attention on how anxieties regarding sexuality permeated political culture and the lives of elites. Therefore, little attention is given to popular culture and perceptions of the ‘ordinary’ American citizen. Focusing primarily on political culture also means that Johnson’s narrative mainly looks at how the Lavender Scare impacted wider cultural perceptions of homosexual men.
Consequently, the sexualisation of lesbians by heterosexual men and how this came to the fore with such force during this period has not received necessary attention.
At the end of the war and throughout the 1950s, American society took a conservative turn, with ideas of gender and ‘family’ becoming all the more important as a way to distinguish America from the Communist East. Women were particularly impacted by this growing interest in conformity. As Elaine Tyler May points out, the full-time housewife became synonymous with ideas of American freedom. Anything that deviated from this ideal was therefore seen as a threat.
At the same time, ideas of homosexuality were changing and ‘the lesbian’ was fashioned as an immediate danger. Lesbianism began to be framed as a sickness, but crucially it was a sickness that could be cured – if only a man could show them a “good time”.
Simultaneously, we see the crisis of masculinity. At numerous occasions during this period, historian and social critic Arthur Schlesinger wrote on the issue, arguing that World War II had ushered in an uneasy sense of vulnerability and a loss of a clear sense of self for many men that continued throughout the 1950s. This sense of a decline in manhood’s mastery over others, combined with ideas that lesbians could be ‘regained’ by patriarchal concepts of heterosexuality, meant that ‘the lesbian’ was constructed as an opportunity for men to prove themselves. The post-war into the Cold War period therefore set up the perfect conditions within which the sexualisation of lesbians could flourish.
This resulted in an influx of pulp fiction and men’s magazines, through which these themes were reflected. Stories of lesbian orgies, threesomes and lesbian nymphomaniacs were extremely popular amongst heterosexual men during this period. Within these novels, lesbians are presented as deviants, yet deviants who are often regained by heterosexual, familial norms after experiencing life changing heterosexual sex.
The message is therefore clear. If men show lesbians a good time by reasserting their masculinity, these women will once against fit within the Cold War ideals of conformity – everyone’s a winner.
Men’s magazines took a similar approach. Stories and images of two women looking for a man were extremely popular. What we can learn from 1950s and 1960s America is that sex sells, but lesbian sex sells better.
This had very real life consequences for lesbians, as men encroached on their space in the search of sexual encounters. Analysis of interviews and testimonies show that this repressive context led to a thriving underground lesbian movement and a vast number of lesbian bars being established. Heterosexual men often took advantage of these lesbian spaces, going there in search of lesbian women to have sex with –further demonstrating how they were constructed as an opportunity in the eyes of men.
Ultimately, the period between 1947 up until the stonewall riots of 1969 provided the ideal conditions within which the sexualisation of lesbians could and indeed did flourish. Sexualisation of lesbians is still widespread within our society today and lesbians continue to face challenges of not only being seen as a sexual fantasy but also having their sexuality presented as merely performative and something that can be “regained” by heterosexual masculinity
In numerous recent insight reports, PornHub revealed that ‘Lesbian’ was the most searched for and most viewed category across numerous American states, with 75 percent of the American audience being male. These statistics demonstrate that lesbianism continues to be framed within the male gaze. Sexualisation is not the same as acceptance and therefore it is important that we continue to address its roots in order to hold both society and ourselves accountable today.
 See Ofcom’s ‘Representation and Portrayal on BBC TV 2018’ report regarding the representation of lesbian women on television. https://www.ofcom.org.uk/tv-radio-and-on-demand/information-for-industry/bbc-operating-framework/representation-portrayal-bbc-tv/research-hub/lesbian-women
 David K. Johnson, The Lavender Scare: The Cold War Persecution of Gays and Lesbians in Federal Government (Chicago, 2004).
 Elaine Tyler May, Homeward Bound: American Families in the Cold War Era (New York, 1988).